Key Ring Carlton Stirling Light

Key Ring Carlton Stirling Light

• Key Ring
• Carlton Stirling Light

·       Product Code:

Called Carlton Sterling, the beer was a 2.5 per cent premium lager brewed with Saaz hops to make it taste more like a full-flavoured beer. The brewer was pitching the product to drinkers who prefer the full strength flavour and image but sometimes want a lighter alternative.

“The timing is perfect, said CUB general manager marketing, David Yardley at that time. “CUB research reveals that consumers are ready for a light beer that has strong ‘real beer’ brand credentials. They have moved on from reduced alcohol beers that screamed ‘light’ and were all about functionality and a forced choice.” Yardley said the market for light beer drinkers had expanded but with this growth consumers had also become more specific about their demands. “These consumers want a credible brand – not a light version of another beer brand. They want a brand with a unique identity and a charisma they can call their own.”

The perfect Father’s Day, Mother’s Day, Birthday or Christmas present or for anyone with a man cave.

 If in the Albury / Wodonga area drop in and have a look in our shop at 41 High St Wodonga.